About Us

Team of professionals

Victor Gersten, Our Founder

Victor Gersten


Our Strategic Partners Helping to Serve You


Cross Border Wealth Advisors is an independent, fee-only, fiduciary firm. We have several affiliations that help us help you. The following associations illustrate the rigid training that our founder must have and sustain in order to be a Certified Financial Planner™ and an Enrolled Agent with the IRS.

You will see that they reflect how we are an independent financial advisory company, that we work as a fiduciary only for our clients and not for other companies, and that we are committed to the values of equity and equality.

The National Association of Personal Financial Advisors (NAPFA) is the US’ leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

Certified Financial Planner™ professionals have attained the standard of excellence in financial planning by meeting education, experience and ethical standards, and as part of their certification, they have made a commitment to CFP Board to serve your best interests today to prepare you for a more secure tomorrow.

The San Diego Equality Business Association supports small businesses in San Diego while advocating for mainstream acceptance of diversity. SDEBA is one of the largest specialty chambers in San Diego County and the second oldest LGBTQ and supportive chamber in the US.

The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. They focus on connecting consumers with the best-in-class financial advisors.

FeeOnlyNetwork.com elevates the visibility of fee-only financial advisors, individually and collectively. Fee-Only advisors are only compensated by the client and never make commission by selling financial products, or receiving kickbacks from brokerage firms.

The core mission of the NSA is to help tax and accounting professionals become more successful.